Lead management as a CRM (Customer Relationship Management) feature refers to the process of capturing, tracking, and managing leads within a CRM system. CRM software is designed to centralize and automate various aspects of customer interactions, and lead management is an integral part of this process
By integrating lead management into a CRM platform, businesses can efficiently handle leads from the point of initial contact through the entire sales cycle.
CRM systems offer various reporting and analytics features to measure the effectiveness of lead management efforts. Businesses can track key metrics, identify bottlenecks, and make data-driven decisions to optimize their lead management strategies.
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